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A great-looking logo is the centerpiece of any serious marketing plan. Often the first thing prospective customers or business partners see, your logo gives them an immediate impression of your company and its values.
If your logo is clean and professional, the viewer is likely to assume your business is successful. Logos that are poorly designed or hard-to-read reflect negatively on the business, even if it’s thriving.
At its most basic, logo design involves combining letters, numbers and pictographic icons (like the CBS eye, for example) into a distinctive mark. In some cases the logo will include an original illustration, as with Ben & Jerry’s® Holsteins or the Starbucks® siren.
The first goal of good logo design is to create a memorable mark that is unlike any other currently used in its market. The best logo designers also try to capture the essence of the product or service in the logo, or key in on a single feature or detail of corporate history. Expect to pay anywhere from hundreds to hundreds of thousands of dollars for a complete multi-channel roll-out of a new logo.
Once you have a logo you’re happy with, use it consistently on all your marketing materials — business cards, letterhead, Web site, emails, signage, billboards and ads. Changing your logo from one use to the next will only confuse the viewing public. But if used consistently, viewers will come to associate your company – and only your company – with that particular mark. They won’t even need to read the text in the email or ad to know what you’re selling. As soon as they see your logo, they’ll know what’s coming.
This is not to say that good logos never change. Some of the most successful brands have revised their logos over the years to keep pace with changing visual sensibilities. The first Apple logo wasn’t an apple at all, and the sleek silver apple in current use was rainbow-colored until 1998. The Canon® camera company logo – which has been entirely typographic since 1956 – initially included an image of a thousand-armed Buddhist deity when it was created in 1934.
But the strongest logos tend to be subtle with their reincarnations. Over the course of its 120- year history, the IBM® logo has almost always consisted entirely of letters. The last three iterations of this widely recognized logo went from outline letters in 1947 to solid black in 1956 to those distinctive blue pinstripes starting in 1972. One look at those three letters tells you everything you need to know.
View Logo Design Service Plans
Your logo is your business face to the world. Make a lasting impression with a custom logo designed by our experts. We’ve created hundreds of custom logos that match the essence of each organization with its public presence. Our experts combine your vision with clever design, guiding you through the entire process. Your Dream Design Team logo will be:
- Original: A one-of-a-kind visual identity that expresses your business’ unique value or style.
- Identifiable: Instantly recognizable and memorable to new and future customers.
- Engaging: Simple, yet powerful design elements, colors, and fonts combine to create your brand.
- Your choice of 3 designs
- Up to 2 revisions
- Finished designs delivered as .eps and .jpg files
Plus, every logo is created by our team of expert designers.
Your logo is central to your business identity. A well-designed logo communicates and reinforces your brand. We offer two logo types – a Standard Logo (typographic or iconic) or a more complex and expensive Deluxe Logo (illustrative). See below for samples.
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Your logo should be:
1. Simple: Limit design elements, colors and fonts. Keep text to a minimum. Reduce complexity.
2. Original: A well-designed logo will cue your customer to remember your service or product.
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3. Identifiable: Your logo should be identifiable with your service or product either by the icon, or implied by the font.
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- Tell us what you’re after, either through an online interview, which you can complete in your own schedule, or via a personal one-on-one phone consultation with a Dream Design Team designer.
- Send us examples of the look and feel you want for your design.
- We’ll complete three unique designs for you to choose from. Pick the one you like the best and we’ll make up to two rounds of revisions based on your feedback.
- Get your one-of-a-kind logo in just 7 days. We’ll deliver you a complete package of .jpg and .eps files for you to post to your Web site or take to your local printer.
